What are some ways that I can stay in touch with my clients after their web sites are completed and launched? Instead of launching a site and then disappearing, I would like to cultivate an ongoing relationship, stay abreast of new developments with their businesses, and keep them abreast of new developments in the web site world.
Unfortunately, my experience has been that most clients are not interested in that. I often try to reach out to them and check in, but for the most part they’re just too busy to talk.
Aside from selling ongoing services such as SEO/PPC, is there anything I can do to better stay in touch with my clients?
If you say your clients are too busy to talk, make sure to keep your emails short and do not require from them too much work. Send simple offers without asking too many questions, showing benefits and how fast they can see results.
For me, staying in touch with clients usually means helping them with newsletters, WordPress plugins updates, and designing print materials. Make them aware what other services you provide, and if you did a good job for them, they should get back to you in one point. And never hesitate to ask for referral and testimonials.
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